PSA Blog #1

Public service announcements play the role in our media culture of informing people on important subjects and persuading people to believe in what they are advertising. Our group, like many others, thought of the usual PSA topics like drunk driving and texting and driving. Instead of doing the usual, we decided to pick a topic that had some uniqueness to it. So we chose anger management to be the general topic of our PSA. We will focus on anger and how it can negatively affect innocent people. Our video will consist of several acts of violence stemming from anger that escalate into extremely dangerous situations. Through our PSA will we hope to persuade people to control their stress and anger before something bad happens. I helped create the general idea of anger management and each situation that will occur in our video.

Effective Advertisement

A very effective ad campaign in my mind is the Amstel Light commercial campaign. It's efffective because of the catchy music and visually pleasing video footage. The way they construct their commercials make drinking the beer seem like a pleasureful experience. A lot of the time, good advertising plays a large role in what I buy, especially if they are food commericals.

MTN presentations

I have learned from the last two MTN presentations how to strongly critique a piece of media. They taught me all of the elements that are useful in making a good piece of media, including dialogue, camera angles, music, etc. I plan on using a scene from the movie Miracle as my clip for the visual communications critique. Media literacy is important because it allows people to make better judgements on the credibility of media.